While attending a panel titled boldly, “The Death of Social Platforms,” I heard an interesting take on AI’s effect on content creation. Instead of the usual, “tech will replace us” cries, one of the speakers claimed that tools like ChatGPT, Midjourney, and Dall-E 2 would raise the bar for “mediocre content.” This angle left me wondering, is AI really changing our appreciation for original content as well as the standard of content as a whole? 

I turned to the co-founder of Guruz, the community-owned network powered by blockchain and AI,​ Gal Mor, who gave me some great insights to consider. “AI tools can change the standard for content by setting higher standards for content creators and allowing them to focus on human creativity, something that AI tools cannot replicate.” Mor’s analysis described AI tools as enhancements to human-generated content creation and efficiency aids, not as replacements. “Whenever you send 10 bloggers to unbeaten tracks, and they return with great original stories and visuals, no AI can match that,” Mor explained.

If AI cannot yet produce the nuanced storytelling that human expression can offer, where does it stand in the world of content creation? I decided to go straight to the source and ask Open AI’s bot what it thinks about the topic, and about the future of content creation for publishers and creators.

Here are the highlights from our conversation:

OP: I’m writing an article about how AI tools will affect the creation of content for publishers and creators on social platforms. It’s intended for a business audience, mostly in the publishing industry and the ad-tech space.

ChatGPT: AI tools have the potential to greatly impact the way content is created. Some specific ways in which AI is currently being used or could be used in the future include:

1. Content generation: AI-powered tools can be used to automatically generate written articles, video scripts, and even entire videos. These tools use natural language processing (NLP) and machine learning (ML) algorithms to understand the style and tone of a particular publication or creator and generate new content that is similar in nature.
2. Content curation: AI can also be used to sort through vast amounts of content and select the most relevant pieces for a particular audience. This can help publishers and creators save time by identifying the content that is likely to be the most engaging or successful.
3. Content optimization: AI can be used to analyze data on how users interact with a particular piece of content, such as how long they spend reading an article or watching a video. This information can then be used to optimize future content for better engagement, retention, and conversion.
4. Video editing and production: AI-powered tools can help with video editing and production tasks such as object tracking, video stabilization, and background replacement. With these tools, video creators can edit and produce content more efficiently, resulting in higher-quality outputs.

Overall, AI tools have the potential to streamline the content creation process and help publishers and creators produce higher-quality content more quickly and efficiently. However, it’s worth noting that AI writing and video generation are still in the development stages and not yet as polished as a human’s. And it’s important that the industry have a healthy dose of skepticism as well as hope.

OP: Some people claim these tools will raise the bar for mediocre content while making original content more appreciated and coveted. Do you agree? 

ChatGPT: It’s possible that AI-generated content could raise the bar for mediocre content by making it easier to produce high-quality, well-written, or produced pieces. As AI-generated content becomes more common, audiences may come to expect a certain level of quality from publishers and creators, which could make it more difficult for low-quality content to gain traction. Additionally, since AI-generated content could be less costly to produce than human-generated content, publishers and creators may be able to produce more content overall. However, it’s worth noting that the quality of AI-generated content could vary widely depending on the specific algorithms and data sets that are used to generate it.

On the other hand, it’s also possible that the widespread use of AI-generated content could make it more difficult for original, human-generated content to stand out. Audiences may become so accustomed to the “perfection” of AI-generated content that they may have a hard time distinguishing it from human-generated content, and original, creative content may be less valued as a result.

However, it’s worth noting that AI-generated content can be used as a way to augment human-generated content, it can help to save time and resources, it can even be used as an inspiration source to generate new ideas, but it’s not meant to replace the human touch on content creation. Additionally, human creativity and individuality should still be valued and original content can be more unique, heartfelt, and trustworthy. Therefore, It’s important for publishers and content creators to be transparent about the use of AI-generated content and to use it in ways that complement rather than replace human effort and creativity.

OP: What ethical issues could arise due to the growing use of AI tools for content creation?

ChatGPT: There are several ethical issues that could arise.

Transparency: It’s important for publishers and creators to be transparent about the use of AI-generated content, so that audiences understand the nature of the content they are consuming. Failing to disclose the use of AI-generated content could lead to audiences being deceived or misled, which would be unethical.

Bias: AI-generated content is only as unbiased as the data sets it is trained on. If the data used to train an AI model contains biases, the resulting content may also contain biases. This can be particularly problematic for sensitive topics such as race, gender, and politics, where bias can lead to harm and marginalization.

Labor and job displacement: AI-generated content has the potential to automate many tasks currently performed by human content creators, which could lead to job losses. Publishers need to consider the ethical implications of replacing human workers with AI tools and ensure they are being used in a way that complements rather than replacements for human effort and creativity.

Privacy: AI-generated content could be used for targeted advertising and personalization, which raises concerns about privacy and data protection. It’s important for publishers and creators to be mindful of the data they collect, how it is stored and used, and ensure they are following the law and protecting users’ rights.

OP: I want to focus on biases from a more general point of view. If content creation by AI is widespread, wouldn’t that limit the data sets AI tools can rely on? Will it create a cycle, a closed garden of AI-created content used to create more AI content? 

ChatGPT: This can lead to a situation where AI models are only trained on a narrow range of data, and the resulting content is less diverse and less creative.

A closed garden of AI-generated content can also perpetuate existing biases present in the training data, instead of challenging or breaking them, which could be harmful to society and to certain groups of people. 

The industry should foster an environment that encourages, rewards, and remunerates creativity and originality to ensure the human touch on the content will be maintained and creativity will be a key trait in the future of online content.

The post How Will AI Affect the Content Creation Process? appeared first on Primis.

Today, almost every consumer interest has a representation in the creator economy. One notable success is MrBeast, who took a love for the extreme and turned it into a stunt channel with estimated earnings of $54 million in 2021 alone. 

Think of all the independent podcasts that have risen to prominence over the past several years. Many of those are independent creators who were given access to publish their work for all to enjoy. 

In general, an estimated 50 million people consider themselves creators, and according to a recent report by Yahoo Finance, the creator economy has a valuation of $104.2B USD.

But it’s not just the creators who are benefiting from this boom. 

Platforms such as Twitch and OnlyFans have millions of creators generating billions of dollars. Not to mention the likes of YouTube, Facebook, and any other self-publishing platform that has enabled creators to express their talents and passions. 

This sounds like a utopian society, where creators get paid for their contributions to the economy based on the appeal of their content. But, similar to most economies, there is an underlying big business that controls a lot of the power. That power is rooted in the tech platforms that provide the medium for which these creators publish content. 

Whereas folks such as MrBeast are in the top 1%, unfortunately, most creators don’t make significant amounts of money. It is a very difficult business and there are many factors that contribute to the success and financial well-being of the creator.

In order for many of these creators to get paid for their work, they must adhere to or comply with the platform’s ever-changing requirements and regulations. As history has shown us, sometimes the little guy gets squeezed out by the big guy. And we’ve already started to see that happen.

OnlyFans made headlines earlier this year when it said it was prohibiting adult material from its site. Think about that, a large majority of OnlyFan users offer adult content, and they were the ones that made OnlyFans a dominant player in the industry. Now, OnlyFans was going to shut out an entire segment of their contributors, thus killing the revenue stream these creators relied upon and came to expect. 

In some instances, there are discussions about the compensation for creators getting large sums of money prolonged over a period of time. 

Meta CEO Mark Zuckerberg recently declared that Facebook and Instagram will disperse $1B to creators over the next 18 months. While that seems like a lot of money, it’s less than 1% of the $150B those two platforms will generate in revenue over those same six quarters. TikTok similarly has committed very little to its creators. Even their top 4% ranking content generators make pennies from the platform’s multi-billion dollar valuation. 

Compare that to the 55% that YouTube returns to creators. Is it any wonder that creators are starting to go direct? Platforms such as Facebook need to do better if they want to remain relevant to the creator economy.

That’s like your boss telling you that you did a great job, but we are going to spread out your salary over a greater period of time which devalues its worth. What leverage do these creators have? They can switch from one platform to another, but that means transitioning an entire fanbase to a whole new platform. Gaming superstar Ninja tried it when he switched from Twitch to Mixer, but ultimately returned to Twitch when Mixer couldn’t get off the ground.

There is no easy solution because they are still reliant on large tech companies to survive. If OnlyFans wasn’t the wake-up call creators needed, it should be. Organic reach is shrinking in size as well as a part of the platforms’ attempts to increase their slice of the pie. The reach that was once free is now costly demand. In order to survive long-term, creators must start thinking about self-preservation and developing a way to build their own digital assets outside of social media channels. 

It goes without saying that they can’t avoid these platforms. But, creators should think about how they can become less reliant on a single platform and look for ways to syndicate their content through other channels and leverage their own websites. 

The creator economy is still young and there will be bumps in the road. There will be a struggle for power as the little guy try to work his way out from the grip of big industry players. Now is the time for creators to prepare for a future where they are less reliant on someone else to determine their financial fates. Isn’t that why most of them decided to start this endeavor anyway — financial, creative, and expressive freedom?

The post The Battleground of the Creator Economy appeared first on Primis.

The term was originally coined by Neal Stephenson in his 1992 novel ‘Snow Crash’ and revisited in Ernest Cline’s ‘Ready Player One.’ Now the announcement by Meta is reinvigorating interest, and its modern understanding is driven by advancements in Virtual Reality headsets, NFTs, and mixed and AR technologies. There’s also the shift online in response to the pandemic and consumer adoption of digital spaces, resulting in Meta banking on the metaverse becoming the future of the internet.

Understandably some are skeptical. While apps like Marriott Hotels or Vroom have already experienced success, most industries lack business cases that leverage the technology in meaningful ways. A recent survey from the Reuters Institute found that only 8% of publishers plan to invest in more metaverse apps in 2022. So how will it affect digital publishing, and what is the publisher’s take on the situation? We talked to two leaders in the gaming world, Mariusz Klamra, CEO at GRY-OnLine SA and Gamepressure, and Amine Issa, Founder and Warchief of Science at Mobalytics, for their opinions. 

What opportunities await publishers in the metaverse?

To be part of metaverse’s future, publishers can explore the opportunity to improve user engagement with more immersive experiences and build digital communities. 

“In terms of the gaming industry, the concept of the metaverse already existed – the idea to go online, meet new friends to talk to, and have adventures is basic in games from the 80s. The technical means might be better, e.g., virtual headsets but the metaverse concept is already strong in this sector,” said Klamra.

“The level of immersion makes it easier for people to believe the illusion; that is the game they’re playing or the metaverse. But it’s hard to picture a metaverse that doesn’t exist outside of a game ecosystem; that’s essentially what it is a game within a game,” added Issa.

In 2021 Roblox saw revenues boom as Generation Alpha spent billions of hours in the game’s digital world. Travis Scott, the American rapper, played a virtual concert in the Fortnite universe. Over 12 million players logged in to watch the show, making him an estimated $20 million in only 9 minutes from ticket and merchandise sales.

Second Life, with around 900,000 active users, created in 2003 by Linden Labs, has seen its virtual world newspaper Second Life Enquirer massively grow. The ‘paper’ allows business owners to advertise to consumers by purchasing virtual “advertising spots” acquired through payments made to advertisement boards using virtual-world currency.

The Wall Street Journal encourages investors to investigate and research metaverse technology, “even if they do not understand it yet,” and Reuters foresees an increasing number of interviews held on the metaverse in 2022.

Whereas media and entertainment are likely to diverge from “standalone experiences” into a multitude of interoperable entertainment spaces experienced together. Some have started doing this through virtual events; Complex developed Complexland, a virtual space that provides shops, drops, activations, and other features for a more immersive experience.

Real-world cryptocurrency analytics companies like Messari and Coincheckup are starting to display news sections. These amalgamate different articles which address a specific metaverse platform and its associated crypto token.

“It’s just that the medium has changed, right? If this were 15 years ago, we’d have a phone call. If it were 100 years ago, we’d have to meet. Now we have a video call, and in 20 years, we’ll go into a virtual space, and you’ll make yourself look however you want. It’s just changing the construct, the medium through which the interaction takes place,” explained Issa.

Monetizing the metaverse

The metaverse will usher in a new era for the media. The digital space allows for interconnected places to be experienced together. For publishers, advertising is potentially the most lucrative route and the most straightforward option to ease them into this new world. Interconnectivity is not the norm now, but monetizing in traditional methods will become more difficult. At the same time, brands can feel confident that they are reaching a valuable demographic. 

“When we talk about consuming content for publishers, we are actually talking about how consumers will access the content. I am sure content consumption will change and play a big part in the metaverse, e.g., the ability to meet with other people and creators,” said Klamra.

“I think the ultimate dream of what is being advertised is something like ‘Ready Player One.’ The actual concept of the metaverse has existed in online gaming for ages. People become their avatar, and the metaverse is just taking that and doing it in a way that people who don’t play video games might care about,” thinks Issa.

For the metaverse to reach its full potential, worlds must interact with each other and the real world. Interoperability, seamlessly traveling between or transferring assets between worlds, will greatly benefit brands and consumers.

“What will the real metaverse look like, will companies separate, e.g., an apple universe? Who will own them? If an advertiser wants to show a billboard, do they need approval from each owner? I think there will be lots of smaller worlds with the ability to move between them. For example, I can’t see why the MET would allow free movement through it. Consumers will need to buy five or more subscriptions. ‘Megafragmentation’ could lead to Walled Gardens, with companies creating small ecosystems. Meta (Facebook) is just running away from its current problems, feeling the pressure of the market. It’s not a new thing,” said Klamra.

Then there is going full-on virtual through NFTs, another way brands can engage with their metaverse audience. Adding a layer of authenticity to a virtual item or service and allowing buyers and sellers to tell the difference between buying an authentic product or not. It’s already over a year since The New York Times author Kevin Roose’s article Buy This Column on the Blockchain! was sold for $560,000, the first such sale for the paper on record. 

What does a metaverse future look like?

The expression “in real life” has taken on an entirely new meaning for those trying to create a connection with today’s new generation of consumers. It is not enough to be digital; it needs to be entertaining, meaningful, and immersive, precisely what the metaverse can offer brands. 

Publishers need to explore what’s out there and understand how to best monetize their content, whether with NFTs, advertising, or building loyal communities that favor immersive, live, and interactive experiences. With people’s avatars directing online friends to new content sources. But for now, the most important thing is to stay in the loop and watch this “virtual” space.

The post Publishing in the Age of the Metaverse appeared first on Primis.

Like any piece of content you put forth on behalf of your brand, video must be carefully curated to communicate your mission, values, and brand promise. It can also make your website more compelling and engaging for all users and extend a user’s time spent on your site. However, if not done properly, videos can be distracting and create usability issues or performance problems.

Below are some recommendations on how to develop a sound video strategy and make video work for you. 

Grab their attention

Unlike a blog or long-form article, a video must grab the viewer’s attention almost immediately. In advertising, for example, experts estimate that you have about 8 seconds to grab the viewer’s attention. In some instances, that number could be even lower. So, it is important to present your hook as early as possible and bring the viewer into your story. The recent Netflix drama Manifest did an excellent job of grabbing the audience’s attention right away and building the storylines from that point on. 

Great videos mean nothing if people can’t find them. The first two things people will see when searching for videos are the title and the thumbnail. These are critical elements when developing your video strategy. Publishers can actually adopt some of the analog tactics from tabloid newspapers. Look at the back page of a tabloid paper, and what do you see? An attention-grabbing headline (title) and compelling image (thumbnail). It’s a tried and true tactic newspapers have used since their inception, and the idea still works today. 

Now, I’m not saying use clickbait headlines, but they have to be creative. Use this as an opportunity to build a relationship with your visitors and start to build a fan base.

Establish your brand

Develop your own language from a visual and storytelling perspective. Something that is unique and will help users identify your content. You will start to establish your brand and build a relationship with your audience. It’s a critical step in building a fan base. Series-based content is a great way to do this because it accomplishes several key things. 1. You are informing your audience that you are not one-and-done and that there is more to come. 2. It easily aligns your videos with a consistent theme, e.g., sports, culture, food, politics, etc. 

Next, adapt the content to the specific medium/distribution channel. The construction of a 4-minute YouTube video is far different than a 15-minute piece on your website. If it’s for social media, choose content types and storytelling methods that work in each and use them.

Also, don’t rely on just one type of content. Granted, focusing on one topic can be a good thing, but being one-dimensional in how you tell the story tends to lead to underperformance and poor viewership. Diversify your content portfolio, create high-quality videos and then surround it with varying types of content. Think of it like each video is a satellite orbiting around your subject with a goal to drive traffic to it. 

Build your audience

The old saying goes, “If a tree falls in a forest and no one is around to hear it, does it make a sound?” The same applies to content. If you produce a video and nobody sees it, is it even there? 

No matter how great your videos are, if you don’t have an audience to watch them, it won’t matter. It is critical to grow your reach and get eyeballs viewing your content. The more views your content receives, the easier it is to monetize your work either through syndication or on your own website. Branch out and find as many distribution channels as possible. 

Whether you are an established publisher, or an individual looking to express yourself in new ways, video can be a great medium for you. Remember, you are not likely to succeed right out of the gate. There will be trial and error until you have established your audience, but continue pushing forward and producing more content.

This article originally appeared in MarTech Series on March 30, 2022

The post Breaking Through the ‘Video Content’ Clutter appeared first on Primis.

The acquisition will further accelerate the software giant’s gaming business growth across mobile, PC, console, and cloud. Microsoft has been acquiring gaming companies for some time now, for example, Mojang, creators of the popular game Minecraft, for $2.5 billion in 2014. The deal is still pending approval, and it’s not the only one in the pipeline. More are set to blow the industry out of the water this year. We’re taking a look at the massive increase in the amount of M&As in the gaming space over the last decade to see how it impacts digital publishers.

Why are companies buying into gaming?

Gaming has always been popular; gamers of the 80s and 90s have grown up and now head gaming companies. This generation is the first in the industry to have grown up as gamers themselves. Their passion and understanding of the environment have helped the industry evolve and are fuelling the drive. That’s not to mention the move online over the last decade, fast-forwarded by the pandemic. With Covid forcing people inside, looking for things to take up their time and a way to communicate with others, gaming was the perfect outlet. Immersed in virtual worlds and communicating with other online players, the industry saw a 39% increase in time spent gaming during the initial outbreak of Covid in 2020.

With a markable increase in market value and gaming time, big opportunities are to be had, and it’s not gone unnoticed. In Q4 2020 alone, 75 M&A deals were announced. Nearly double the number in Q4 2019. So, who’s pulling up a seat at the table, and where is the money?

The Money Stream – Who’s playing and how are they paying?

With the pandemic skyrocketing the already popular gaming industry and big money rolling in, PC and console gaming attract a highly loyal target audience, meaning the stakes are high for both publishers and advertisers in the gaming vertical. Gone are the days when a gaming community consisted of the neighborhood nerds sat in their bedrooms, sending text messages over their commodore 64. Gaming exploded, and gaming communities went mainstream. 

This loyalty is further enhanced by subscriptions that also bring in the moolah. Think; Gears of War and Forza Motorsport, two popular Xbox and Microsoft titles. An Xbox game pass subscription gives access to these and other much-loved titles. Thanks to their resources, large companies can also cross-promote. For instance, Microsoft promotes a roster of games under its umbrella, including Minecraft, the Tomb Raider trilogy, State of Decay, and soon also Call of Duty.

Notable gaming acquisitions to date

• Embracer Group bought Asmodee for $3 billion. (Dec 2021)
• Shareholders of Codemasters approved the $1.2 billion acquisition offer from EA. 
• The European Commission approved Microsoft’s $7.5 billion deal to acquire ZeniMax Media, the parent company of Doom and Fallout studio Bethesda Softworks. This made Microsoft the proud owner of 23 1st party game studios. 
• EA acquired mobile game developer Glu Mobile for $2.1 billion in enterprise value. 
• Blizzard acquired King.com for $5.9 billion. (Nov 2015)

Source: https://www.statista.com/statistics/1248063/biggest-video-game-industry-acquisitions/

How is the gaming industry performing?

M&As add funding and the required resources to publish better games quickly. For example, Naughty Dog, the publisher of the popular Uncharted and The Last of Us series, was acquired by Sony back in 2001. The result? An exclusive series of best-selling, award-winning games that drove exponential revenue and demand like no other gaming publisher.

2021 was another record-breaking year for the gaming industry, with an estimated market value of $173.7 billion. In particular, companies from the Asia-pacific region (e.g., Sony, Nintendo, and others) produced $88.2 billion in 2021, with a 30% year-on-year increase. 2022 is now off to a flying start; Microsoft will acquire Blizzard, Take-two interactive will purchase Zynga, and Sony is purchasing Bungie, and we can expect many smaller purchases to go through.

What’s the publishers’ take on all this?

We spoke to Mariusz Klamra, CEO at GRY-OnLine SA. The company owns a group of gaming and electronic entertainment sites, including Gry-Online and TVGry.pl, Gameplay.pl, and GamePressure.com. Here’s what he had to say;

“I am not sure Microsoft’s acquisition will go through because it could limit the games to their platform, which might not be allowed. However, they have said some titles will still be available on PlayStation for some time after the acquisition goes through.

But there’s also an issue with sharing internal knowledge. If you have a popular game like Call of Duty run on Playstation, this could stop the acquisition because they [gaming companies] don’t want Microsoft to have access to Playstation players and the data.

There are two types of M&A trends we are focusing on:

1. Large companies buying gaming developers, e.g., Microsoft/Activision and Sony/Bungie. These [M&As] are detrimental to players. The major new titles will no longer be available on PlayStation and only on Xbox or vice versa. Building a walled garden and preventing competitors from accessing major franchises. Interestingly, Microsoft and Sony don’t raise objections to investment in PC games, as they don’t perceive PC gaming as competitive to their platforms but complimentary. That results in PC players having the broadest market offering, with access to both Sony and Microsoft’s title portfolio. This is, however, offset by the general expensiveness of the PC platform for AAA titles. 

2. Medium-sized companies buying smaller developers. They leave them with the ability to push their own agendas after the acquisition. They only supply them with working capital and marketing/business support and know-how but leave the original developers with control over the artistic vision. I like this trend much more and embrace it. E.g., Embracer completed over 70 acquisitions of independent studios. It’s a very interesting angle because it provides the market with diversity. In comparison, bigger franchises like the game Call of Duty can’t be easily tinkered with, as there are more restrictions and risks to the studio.” 

What’s the next step?

Undoubtedly, the gaming world has massively evolved over the last few decades. In 2021, there were an estimated 3.24 billion gamers across the globe. With this drive in the industry, advanced tech, and gamers’ unique loyalty, it’s no wonder that everybody wants to get in on the action. As such, we’ve seen an explosion in gaming M&As hitting the headlines. Now is the time for publishers to capitalize on the hype, the market for content in this sector is so strong, and there is plenty for publishers to play for. What can publishers expect from this booming sector, and will large companies be interested in purchasing gaming publishers as well? 

The post Multiplayer Gaming: How M&As Are Impacting Publishers appeared first on Primis.

Check them out!

Pit Bull Sticks Out Tongue and Flicks It While Sleeping – Jukin Media

This cute video of Nyla the pit bull was a quick hit. Worn out after a long day at the park, this doggie clip of her soundly asleep with her tongue sticking out received 1,382 likes, and is just one example of real-life videos that people upload of their pets and kids. Cute animal videos are always a massive hit and a safe bet in the “like” department. They’re relatable, non-offensive, and adorable to watch.

CFB Preview: Georgia Vs. Georgia Tech – SportsGrid

This Preview had viewers glued to the screen to watch the full commentary of former UGA player Corey Allen, who joined SportsGrid for a preview of this heated rivalry last November. This video was one of the leaders in completion rates in its category.  

Artist Journey: Halsey – Live Nation

Videos on celebrities in music and entertainment always grab the audiences’ attention, with fans actively looking for news on their fave celeb or whoever is trending at the time. Halsey made headway last year, becoming the 11th most streamed female artist in 2021. No wonder this video of a rundown of her rise to fame was a hot favorite. Another win for Live Nation and their dedicated channel, “Artists Journey,” covering the famous and influential in the music industry.

How To Find Bees in Minecraft – PCGamesN/Network N

Since its release in 2011, Minecraft has amassed 141 million active players worldwide. This video received a 97.5% View Through Rate (VTR). Gaming and content on video gaming are exploding, and players are keen to get insights and tips about their favorite games, as we see more of, in our rundown of the top ten videos. 

Dainsleif questions and answers in Genshin Impact – Pure Game Guides/Gamurs.Group

This is another video with a rundown on how to answer questions to move forward in the game. The video ran for over 3 minutes, amassing one of the highest engagement rates in the category (a whopping 13.3%).

Fed: On Track To Slow Support for Economy – Associated Press (AP)

More than 6.5% of users opted to unmute the sound of this video, a great testament to the level of interest it drew. Many videos have subtitles, so users can keep their phones on silent. However, with news coverage featuring interviews, it’s not surprising that people were more interested in hearing the interviewee, in this case, Chair Jerome Powell, of plans to announce the withdrawal of financial support that had been provided after the coronavirus attacked the economy.

New York Gov. Andrew Cuomo Resigns After Multiple Women Accused Him of Sexual Harassment – USA Today

This was big news that hit the headlines, of New York Gov. Andrew Cuomo’s resignation after multiple women accused the Democrat of sexual harassment, as such, it generated a high amount of views.

GameStop Doubles As Losing Hedge Funds Retreat – Reuters

Viewers were keen to like this content on the share prices of GameStop with news that the price was doubling and message boards aimed at amateur investors continued to hype the stock. 

Bitcoin Rises to All-Time High – Bloomberg

Again, no surprise with this one. Bitcoin has been a popular topic for content with investments and cryptocurrency and NFTs high up on people’s agenda.

Megan Thee Stallion Signs First-Look Deal With Netflix | THR News – The Hollywood Reporter

Another top musician of the moment and Grammy winner, Megan Thee Stallion, signed with the OTT streamer to produce a new show. With news of the series spreading far throughout entertainment news sites. Fans and Netflix viewers are all target audiences for this newsreel. 

Takeaways:

What can publishers and content providers take away from these results? In 2021, videos covering breaking news, gaming, entertainment, and adorable animals were a big hit. While this isn’t surprising, and you didn’t need us to tell you that, it’s still great to have the data to back this up. With that in mind, these trends are likely to continue into 2022, so with a lot of video content out there, what is clear and can give you the edge is offering users a high-quality and rich variety of content.

The post The Top Ten Videos of 2021 appeared first on Primis.

Fa la la la la 

We all have our favorite holiday songs and movies that stand the test of time and remind us of Christmases’ past. A simple Google or search on Youtube will show you how popular this trend is.

Think Mariah Carey’s 1994 hit, “All I want for Christmas!”, it unsurprisingly hits the top of the billboards every year and has also been used to measure holiday cheer. Just stepping into a store or tuning into the radio means you can hear the holiday tunes jingling themselves your way!

WatchMojo is one channel that certainly deserves a round of ‘Santa-plause.’ It has never-ending top 10, top 20,…yep, movies we all love. Or you can hum along with your favorite music scenes from movies. Then grab a glass of bubbly and sit back as Michael Buble discusses his favorite songs brought to you by USA TODAY.

Season’s ‘Eatings

Ho ho ho… it’s time for another turkey with all the trimmings! If you’re looking forward to laying on a bountiful spread worthy of those extremely elasticated pants your great aunt bought, then we’re with you! So get cookin’ from the first day of Christmas, my true love gave to me… and bake some beautiful delights. 

Indulge in So Easy’s cake decoration videos for an extra wow factor for videos that will have you drooling.

Or ‘deerdream,’ with channel TMBI – Taste of Home, for the tastiest recipes around. 

Then channel Twisted is riding high this season — with some show-stopping festive desserts and recipes just right for the holidays.

Treat Yo’ Elf

Don’t want a lot for Christmas… But, there’s just one thing you need? … Some fun and addictive crafts you can do with the family! Well, get yo’elf ready; we’ve got you covered with videos jammed-packed with inspiration from homemade stocking fillers to upcycling of old items into some ‘tree-tastic’ decorations. 

Check out channel Craft FactoryC for their Christmas crafts and DIY tips. Grab your Elmer’s glue for activities that are incredibly satisfying to make and are sure to keep you entertained. 

So, what do you sleigh?… Too busy watching our videos, we get it! We’ll leave you alone. Happy Holidays!

The post ‘Jingle All the Way’ With the Best Videos for the Holiday Season appeared first on Primis.

F is for Family (and Friends)

Thanksgiving is the perfect time of year to show your family and friends how grateful you are, by spending more time together. Your family will love watching these crafts and DIY videos for inspiration on fun activities. Whether it’s table decorations or outdoor activities, keep the grandparents and kids busy with crafts to teach them more about the holiday and get everybody in the holiday spirit. 

For the best crafts and decoration ideas, we love channel Craft Factory from Jungle Creations. With videos brimming with fun art ideas and gifts you can make at home. So, why not make this holiday extra special with videos to show you how to make autumn leaf roses, clay leaf dishes, or acorn and pumpkin pie pendants. You’ll be glued to the screen and having fun in no time. 

F is for Food

Thanksgiving is one of the most important meals of the year. Content on food and recipes is available in its droves. Talk about sharing and giving; the holiday brings out people’s best intentions and is a great time for recipe sharing. Think cranberry sauce, whether it’s from the can or granny’s secret recipe, whatever its “source,” it’s love in a sauce, and you can’t have a Thanksgiving meal without it. Then there’s the array of seamlessly endless options for how to make sweet potato casserole with marshmallows, we imagine this dish is what a cloud might taste like if you could eat it, and as if we could forget, the tons of recipes for how to make the juiciest or crispiest best roast turkey. 

So, if you’re looking for content that can inspire and is full of holiday recipes, we recommend channel TMBI Taste Of Home – they have amazing videos, for example, want to know, “The Secret Way to Make Extra-Juicy Thanksgiving Turkey,” um yes! Or how about green bean casserole, or sausage stuffing! All their recipes will leave your mouth watering and are packed with tips and easy-to-follow recipes you can whip up, for a Thanksgiving menu to remember. 

F is for Football

Since the 1920s, pro football has been played on Thanksgiving Day, and for many families watching football is part of the holiday tradition. So get your beers and bets ready with content to consume for a three-course feast of football action. Settle in for the showdown between Chicago Bears vs. Detroit Lions, Las Vegas Raiders vs. Dallas Cowboys, and Buffalo Bills vs. New Orleans Saints.

For excellent football coverage, we’re glad to have joined up with Fan Duel. It is the largest daily fantasy sports site out there, covering the NFL, NBA, MLB, NHL, college football, and basketball.

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Who Ya Gonna Call? – Halloween Movies

This year’s spooktacular movies and tv series have the audience hiding behind their seats, with ooo-ahhh moments that leave a chilling sensation. 

For the best seasonal recommendations, sink your teeth into Watchmojo for Halloween film binge-watching. For more family-focused fun, Cover Media has plenty to keep you and the kids entertained.

Another channel high up on our Spook-o-meter is The Digital Fix! With everything you need to know about the scariest and most chilling characters that have ever hit our screens…or come out of them ;)!  

Creepin’ it Real – Spooktacular Crafts

It’s time to eat, drink and be scary! With Halloween around the corner, content on crafts is coming out of the woodwork. And, there’s something for everybody, from DIY Halloween crafts that are too cute to spook to the creepily horrifying.   

Add the simplekidscrafts.com channel from Video Elephant to your playlist for DIY Halloween crafts with an extra fa-boo-lous touch. 

And, if you’re throwing a party, you can make sure you’re the “ghostest with the mostest” with the most fangtastic costume ideas from USA Today. 

Field of Dreams – 2021 World Series

It’s time to put the gloves on and make a play for it. 2021 saw the MLB return to a regular season. Following the playoffs, the World Series sees the Atlanta Braves return to the World Series for the first time since 1999 to pitch against the Houston Astros. Viewership for the playoffs was strong, up 89% compared to the 2020 MLB playoffs.

Vedia is hitting it out of the park this year with updated coverage throughout the series. And, for more coverage to keep the fans entertained, Sports Grid and Sports Illustrated are lighting up the scoreboards with their top videos. 

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If you’re feeling the flamenco vibes, it’s for a good reason. Hispanic Heritage Month started on the 15th, celebrating the histories, cultures, and contributions of the LatinX community. 

If that wasn’t enough, viewers across the globe watched as celebs donned outfits ranging from startlingly stunning to outright crazy, as they took to steps at the Met Gala before heading into yet another fashion highlight of the season with NYC Fashion Week. So, whatever you’re into, there’s plenty of video content to keep you entertained.

It’s a Touchdown

This year the return of NFL season kicked off with a match between the Dallas Cowboys and reigning Super Bowl Champs, The Tampa Bay Buccaneers. Since then, football fans have glued themselves to the screens with content on the latest updates, games, breaking news, and fantasy football analyses. There’s so much content, on the hour, every hour, and in-between.

Sports Illustrated’s analysts break down the game and player’s moves and offer sports fantasy tips. Meanwhile, Vedia is your source for scores, previews, recaps, box scores, and more.

This Spanish Love of Mine

Cook a Latin-inspired meal or mix it up with a Hispanic cocktail. Then Salsa the night away as you dance everything from Flamenco to Tango. It’s the time of the year to celebrate all things LatinX.

As the U.S. observes Hispanic Heritage Month, TikTok is looking to invest in and promote Latinx creators through its incubator program, “TikTok Latinx Creative.” They’ve teamed up with Cheddar to provide additional details about the program and how the platform’s algorithm intends to help elevate creators. 

Then our channel, Best of Primis, features videos with the best Latin Cocktail recipes to spice up any party with fun and flavorful drinks!

Hot on Their Heels

NYC fashion week is back with a bang, with shows and parties galore, and the squeals of delight from fashionistas can be heard around the globe. Fans can’t get enough of fashion-related content, whether it’s finding out who turned up where or what they were wearing? It comes hot off the heels of the Met Gala, another fashion highlight delayed since May 2020. The fans were desperate for its return, and it didn’t disappoint, providing a red carpet event filled with fabulous fashions and celeb sightings.

For the best coverage, Bang ShowBiz and Associated Press give viewers exactly what they want. With amazing videos capturing the highlights of the Met Gala and top celebrities, from Billie Eilish to Timothee Chalamet and fashion’s Queen Bee Anna Wintour, as they strut their stuff on the red carpet. 

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