In the words of Wu-Tang Clan’s “Cash Rules Everything Around Me”, cash rules everything around us. Whether a first-time investor or an experienced trader, money is a big part of our daily lives.

Finance publishers should look to offer their users contextually relevant, uniquely curated, and enjoyable video content experiences. When it comes to planning what kinds of video content a site needs, it’s crucial to consider variety; publishers can attract new visitors, expand their audiences, and give users the content they want to watch. There is a vast range of finance and business content that users look for, here are the ones you can’t miss out on.

News and Analysis

Whenever there is an economic boom or blow, we all look to news and content for answers and updates. Timing can make-or-break situations of financial distress, and most of us can’t afford to wait around for our news. Users need constant access to relevant news in real-time, and they also need their updates to be paired with reliable analyses.

Too often we hear the latest news about the stock market, but don’t quite understand how we will be affected by these changes. Instead of being left to strategize what this news means for them, users should have access to not only the latest news, but also trustworthy analyses that explain trends and their effects from credible sources such as Bloomberg and Reuters.

Data Generated Videos

Data-generated videos are a solution for creating content quickly and at scale, giving publishers the ability to keep their users informed and tuned in to the latest trends in the market and changes in stock prices. They offer major advantages for publishers due to their high update rate, low cost, and ease of production, making them the gold mine of content.

Investing 101

Not all users are traders at heart— some are still trying to make sense of what their accountant mentioned about their mortgage. Want to help your users with learning more about NFTs and Bitcoin? Educational and skill-building financial content is another highly sought-after finance content variety. Leading providers such as My Trading Skills give users access to finance content such as “how-to’s”, in-depth explanations, and the classic dos and don’ts of financial planning that are all designed to build skillsets of any level.

Personal Finance

When it comes to the day-to-day, managing household money, and making smart financial decisions, knowledge is power. With resources from Money Talks News and PennyGem, navigating one’s finances and expanding financial literacy will be simpler. Do your users need help understanding how to invest? There’s a video for that.

The Bottom Line

When it comes to finance and business, the main objective for publishers should be to support their users’ wants and needs with extensive video content that covers the intricacies of the market, leaving no stone unturned. Publishers who know money matters, know video content matters too. Finding versatile content that meets users’ needs may just be a publisher’s best investment.

The post 5 Kinds of Finance Content That Will Pay Off appeared first on Primis.

What’s happening in the world of video content creation?

Tune in to this month’s 5 on 5 interview with Aaron Kirschtel from Primis, and Kayla Oktavec, former Director of Content & Creative at Live Nation, the global leader in live entertainment – artist-powered, fan-driven. Kayla talks through content strategies, her biggest inspirations in the industry, and what makes video content sing!

Full Transcript

AK: Welcome to 5 on 5 where we check in with the minds behind some of the most premium content providers in their respective industries.

I am Aaron Kirschtel, Senior Content Manager at Primis and we have a very special guest with us today. From the world’s leading live entertainment company, music powerhouse, we have Director of Content and Creative from Live Nation, Kayla Oktavec. How are you doing today Kayla?

KO: I’m doing alright Aaron, how are you?

AK: I’m doing great, happy you can join us there in the morning in sunny California, and I’m definitely excited to have you on today.

KO: Thank you for having me.

what makes a great video?

KO: I’m going to give you sort of my general answer there because I think everybody might have something similar to say here, but it is the truth where every great video has a great story to it. It doesn’t matter what the length is, It could be relatable or entertaining, it’s almost always authentic I find. And you’re not like reaching a specific point of the video and tuning out, right?

Mentally, for myself, if I’m in an edit and I start to tune out, that’s when the video’s got to wrap itself up. So, telling a great story or making a great video is leading that story. And then specifically since I work in music, the music is also very crucial in our storytelling. One of the most, or our most successful music content is always using the artist’s music in a new fresh way, to keep everything captivating the entire time.

What content types perform well on your channels?

KO: We find the best performing videos are usually crafted specifically for the platform where the artist lives. Depending on how an artist is booked with us, we’re looking at all of their socials, whether they’ve got the biggest fan numbers on YouTube or is it on TikTok. We’re really crafting the story to be the best fitting for that platform. Really looking for the best performance and then crafting the narrative to reach that. It’s usually shorter content for us than longer running times, but just packing everything in a nice little punch.

AK: How is that for you? You’ve been working for Live Nation for the past 10 years and obviously different social media platforms are coming and going all the time, you have YouTube and then you’re jumping to short-form content from Vine to TikTok, etc. How is it for you making these types of changes?

KO: I love that you mentioned Vine, and specifically TikTok because I feel like on our team that’s something that I’m always trying to identify what the newest platform is going to be and how we can really capitalize on that. In many ways, like you said, it’s been short content throughout most of my career.

We actually in, I want to say 2018 or 2019 started to dip a little bit longer into our running times, closer to two minutes or sometimes even five. But we found it’s still the shorter the better. And in a lot of ways we started, even in our longer-form content, figuring out what the snackable version of it was. So, we take something long that we call a hero, that would say two minutes in length, and then create the 15 seconds that told the whole story from front to end, despite much less running time. I’ve really enjoyed how things have changed so fluidly and I feel like I’m the one team member that’s always trying to push our clients to do what’s next.

what are your main KPIs for your content strategy for 2022?

KO: Going alongside that thought that we had, where these video landscapes, they just keep changing. One of the biggest things we’re working on with our brand partners this year is to build out more robust storytelling with them. It used to be, we’d have a lot of one-offs. We’d come in, we tell one distinct story and we’d sort of move on, and that would be the close of that partnership. Now we’re looking to expand upon that more and create multiple months of programming, where we’re really looking at the distribution strategies that they have, what content platform are they looking to publish against the most, and definitely put in the artist’s storytelling as much as possible within that.

We like to keep the branding light for that reason because that’s the most organic to audiences, but it’s really blending together the brand and the artists as best as we can each time. And then separately, I didn’t speak to this yet, but we also have an editorial arm. We’re looking to reignite that in a big way this year and sort of restart it, But it’s very strategic, so like you sort of mentioned, the pandemic and everything, the impact that it had upon the video content landscape. We’re looking to really narrow in that scope of work and be very specific about where we’re distributing that content.

who is your target audience, and what do you have in mind or who do you have in mind when you create content?

KO: The fans. Again, with music content, it’s all about where the fans live, especially as it pertains to being successful with a video. We’re trying to reach them in the most authentic platform possible. And oftentimes that could be a multigenerational affair.

We have, you know, historic legacy, rock and roll artists and where can we really craft the narrative to fit them best in their distribution. And then separately we got young Gen Z, how do we appeal to them? It’s really with fans first and foremost in mind, and of course, alongside that, trying to tap into the artists and where they’re currently at in their journey.

AK: How do you find when you’re working with some of these legacy artists, that, as far as giving them the push, that kind of change to something new when things have changed so dramatically from, you know, even as far as people buying music or how people are consuming music these days?

KO: You have to sort of blend it together, right? Because if their audience is used to seeing something specific, you really need to still go that route. But it’s then trying to say, all right, we think this piece of content will obviously perform really well on YouTube. But how do we then reshape that for your Instagram that you’re looking to grow? Oftentimes, at that point, it becomes suggesting reels or the new format, taking again that preexisting idea that we know will sing really well with their audiences and trying to pave that path for them into the future.

who inspires you when it comes to video, when it comes to music?

KO: Okay, so I’ve got a lot of favorites, and in that same vein of looking at video platforms, what’s new constantly. It’s also looking at artists and what they’re out there doing. My two favorites, I would have to say right now are Lizzo and Lil Nas X, because they’ve planned years into the future of what their artistry is going to be and they’re creating their videos around that.

So, Lizzo has been on TikTok as one of the biggest artists there for years now, and her newest album is coming out and she’s really looking to that audience there to help spread the word on her new music. And if you are, I believe it’s on everyone’s for you page right now. But her song “About Damn Time” is just taking off because of it. But it’s because she’s authentic with them and then separately, Lil Nas X. I just love the new ideas that he brings. He’s constantly coming up with these new stories and surprising me, which I think is really difficult right now because, with video content, it feels like every idea has been done, but he has a way of just refreshing himself every time he’s releasing anything from new music to his tour announcement recently, which was also really cool.

Bonus question: what content are you watching? What captures your eye?

KO: TikTok, I’m a little obsessive about it. I have to have one of those screen time notifications for myself or I just get lost in it.

AK: Down the rabbit hole.

KO: Yeah, it’s become almost like a TV replacement in many ways for myself. And then on the creator front for that, I have never really bought into that culturally and for whatever reason, those voices that come through my for you page feel so authentic that I do have several that I follow now. Some of my favorites are Maya Knight, she’s a mom of two twins, which is random for me, but I really enjoyed her content, Anna X, and then a more recent one is Dylan Mulvaney. And again, all of these are just really inspiring voices and they’re just themselves and that’s what’s appealing.

AK: Okay, well thank you so much for running through these questions with us, and thank you so much for your time, and thank you everyone for tuning in to 5 on 5 we’ll definitely have another content provider next month, but this has been Kayla Octavec from Live Nation and thank you so much.

Really appreciate you spending your morning over here.

KO: Thank you Aaron.

The post “Music is Crucial to Storytelling” — Live Nation’s Top Video Tips appeared first on Primis.

As we head into the holiday season, we’re happy to announce we’ve been hard at work over the last year, partnering with new content providers and adding additional video channels across various verticals. Giving our publishers a more diverse and expansive video library and even more content users love. 

Our new partners join other top content providers in the Primis video library, such as; Reuters, Bloomberg, Jukin Media, The Hollywood Reporter, Cheddar, and many more. Helping you to keep users engaged for longer. 

Sports

Fan Duel is the largest daily fantasy sports site out there. Offering a multitude of one-day fantasy games, covering: NFL, NBA, MLB, NHL, college football, and basketball. Making their videos a must-watch for any fantasy sports fanatic.

Vedia provides artificially intelligent on-screen text-generated sports stats, game previews, and reviews for all major sports, with premium brand-safe content exclusively for publishers. They produce thousands of sports videos covering enhanced statistical analyses, team and league profiles, historical insights, game previews and recaps, standings, splits, and more.

More Team Feeds from Sports Illustrated, Maven* for the best coverage on the top soccer and football teams. We’re talking; Liverpool FC and Chelsea for the soccer fans out there, and if NFL is more your flavor, we have feeds on teams like the Baltimore Ravens, Cleveland Browns, Carolina Panthers, and the Seattle Seahawks, to name but a few.

Music & Audio

Rolling Stone* is a well-known American monthly magazine that focuses on music, politics, and popular culture. It was first released in 1967 and was known for its provocative photography and cover photos featuring musicians, politicians, athletes, and actors. In addition to its print version in the U.S., it publishes content through Rollingstone.com and numerous international editions.

Pop Culture/Entertainment

Digital Fix (from publisher Network N) is a top destination for all things movies, TV, and home tech, including news, features, guides, reviews, and so much more.

Variety* is an American media company founded in New York City in 1905. It offers quality content, covering the latest entertainment news, film reviews, awards, film festivals, box office, and entertainment industry conferences.

Deadline* brings you up to the minute, breaking entertainment news, on Hollywood and the media. With top coverage and analysis of all the major events. 

Gold Derby* is an American awards prediction and entertainment news website founded in 2000. Tracking all of Hollywood’s hottest awards, including Oscars, Emmys, Golden Globes, Grammys, and more. 

IndieWire* established in 1996, is a top review website for the film industry, focusing on independent film. 

TVLine* offers video content devoted to providing hot news and spoilers on popular television programs.

Automotive

MotorTrend gives you informative and expert automotive content, including top reviews, interviews, and feedback on test drives.

Automoto TV is an excellent site for exciting and extensive automotive content, covering new car reviews, trade shows, interviews, and more.

Technology & Computing

Apple Insider launched in 1997 and quickly grew to become one of the Internet’s premier sources of information for all things Apple. Offering in-depth coverage and analysis of the latest Apple rumors and insider news surrounding the company, it’s also a go-to for trusted product reviews.

NextPit is your site source for smartphone news, reviews, comparisons, apps, forums, videos, and the top tips + tricks to get the most out of your Android device.

Education

The Free Library is the world’s most comprehensive free online dictionary, thesaurus, and encyclopedia.

A Playlist to Remember

This year, as video consumption and completion rates continue to grow, our video library makes it easier than ever for publishers to monetize their inventory and for advertisers to appear alongside the most relevant content to reach their desired audience. 

*All Penske Media Brands and Maven are available through Video Elephant

The post Primis Continues to Expand its Video Library – New Partnerships in 2021 appeared first on Primis.

We reviewed the playlists to find the most engaging videos of 2020, and here are the five winners! You can check them out on the player below. 

6 Brilliant Burger Recipes You Need To Try | Twisted

Sometimes there’s no better way to satisfy a hungry stomach than with a tasty burger. With the vast majority of us spending so much time at home, 2020 saw a rise in food videos as viewers harnessed their inner chef. This mouth-watering video by Jungle Creation’s Twisted channel was exactly the type of video our users craved, with 8.13% of users pausing the video on their favorite recipe.

High School Sweethearts Have a Social Distancing Wedding Amidst Coronavirus Pandemic | Jukin Media

This couple of high school sweethearts reconnected after many years. They fell in love all over again and decided to get married. However, the coronavirus pandemic quashed their much-anticipated wedding plans for April 2020. Nevertheless, the couple hosted a quarantine wedding, and this feel-good story in the midst of the pandemic was a huge hit! Showing love does conquer all; this unexpected wedding video had 11.73% engagement and kept Primis users watching.

Fire Emblem: Three Houses Review – Fire Emblem Fans Only? | WatchMojo

The gaming vertical was one of the most successful during 2020. The video review of the game the Three Houses from the Fire Emblem series had gamers watching in droves, with high engagement metrics, accumulating 650 likes.

Stocks Recover on Reduced Fears Over Trump | Reuters Business

With the election on the horizon, and the pandemic raging, the news that former United States President Donald Trump had been diagnosed with Covid-19 brought the markets and our users to a standstill. As this story developed, Reuter’s video depicting the recovery of Trump and the market was a must-watch in the business world, with a resounding 21.51% of users engaging with the video.

Conor McGregor Accepts UFC Bout Against Dustin Poirier | Sports Illustrated

This video by Sports Illustrated, like the aforementioned fight, was a knockout for Primis users. The anticipation for fan-favorite Connor McGregor’s fight against Dustin Poirier on Jan 23 had 82.95% of Primis users watching at least 50% of the video.

What We’ve Learned About Video in 2021

It’s no surprise that the top videos for engagement closely follow the biggest trends of 2020, but what can publishers and content providers take away from these results? 

Having access to an extensive, engaging video library works. 2020 set the stage for high-quality, contextually relevant video content, with users interacting with pages that featured videos on trending and emotive topics.  And, although 2021 has just begun, that trend is set to continue.

The post The 5 Most Engaging Videos From 2020 appeared first on Primis.

These 19 new providers join the ranks of Reuters, Bloomberg, Jukin Media, The Hollywood Reporter, Cheddar and others that are sure to keep your users satisfied and on-site longer than ever before.

Here is a rundown of some of the content partners that we’ve added this year, featuring premium providers offering your daily fix of News, Sports, Business & Finance, Music, Gaming, Tech, Entertainment, and a whole lot more!

News

USA Today is a world-renowned news and information media company that delivers high-quality and engaging content across print, digital, social and video platforms.USA Today is providing content channels for News, Business, Sports, Tech, Entertainment, Travel, Humankind (Positive News), & Lifestyle.

Newsy brings you unbiased news and analysis covering the top stories from around the world.

ILTV is the leading news and video content provider about Israel.

Sports

Sports Illustrated is one of the most trusted and iconic brands in sports media for more than 50 years, providing the latest coverage and analysis of US sports.

Music

Billboard brings you exclusive interviews with chart-topping artists, one-of-a-kind studio performance sessions and in-depth coverage of the world’s biggest music events.

Live Nation is the world’s leading live entertainment company, and the premier source for tour news, artist insights, exclusive videos, and more. Live Nation has provided the Primis Content Library with three premium offerings including Setlist.fm, MegaCountry, and their flagship channel, Live Nation

Bands in Town showcases exclusive musical performances from the stage to your home.

Business & Finance

The Investing Channel examines everything happening in the financial markets, delivering the most important news that you need to know.

Bullish is a provider that’s focused on the dynamic delivery of business and financial news that is sure to resonate with a millennial audience. Both their channels Dumb Money and Bullish are available at your disposal.

Entertainment

With over 13 billion all-time video views, WatchMojo delivers Top 10 lists on Music, TV, Film, Video Games, and much more! Additionally, they provide the Primis Video Library with content for Kids & Family, Travel, and Gaming. 

S Digital – Brings you dynamic entertainment and sports content documenting the rise of all your favorite superstars in the sports and entertainment industry.

Gaming

Network N has video content about all things PC gaming, including news, features, guides, reviews, and more. They cover everything that they think is interesting to PC players – big or small, old or new.

GTA Boom delivers daily news, guides, features and cheat codes for all Grand Theft Auto games.

VCD provides daily gaming content from the YouTuber SXVXN on games like Fortnite Battle Royale, as well as first-person shooters, open world & survival games.

Technology & Computing

PhoneArena is the premium website for new phone information such as full specifications, in-depth reviews, latest news, carrier available and upcoming phones.

Guru99 strives to make quality education affordable to the masses with unique videos for topics related to Software Engineering.

Some of our other providers we’ve added in 2020 include:

Horoscope.com – Daily, weekly, monthly and yearly horoscopes and astrology readings.

Baby Names Pedia – The online name dictionary and encyclopedia.

The Middle Block – Produces different engaging video content that people love to watch across a multitude of verticals. 

All of the content above is now available in the Primis Video Library as well as within our recommended playlists. If you would like to utilize any of these content providers specifically or learn about what other video content providers we are partnered with, please contact your Primis account manager.  

The post New Content Providers Join the Primis Library in 2020 appeared first on Primis.

A multi-platform news and information media company. Founded in 1982, USA Today’s mission is to serve as a forum for better understanding and unity to help make the USA truly one nation. Through its unique visual storytelling, USA Today delivers high-quality and engaging content across print, digital, social and video platforms.

USA Today is offering seven unique content channels updated daily covering a multiple of topics such as News, Business, Sports, Tech, Entertainment, Travel, Humankind (Positive News), & Lifestyle. 

The world’s leading live entertainment company, is the premier source for latest tour news, artist insights, exclusive videos, and more. Live Nation has provided the Primis Content Library with three premium offerings. 

Setlist.fm covers live music news, artist interviews, and behind-the-scenes info on the shows and setlists of your favorite artists. MegaCountry brings you the best of live country music from today’s best artists. And their flagship channel, Live Nation, delivers the latest content from the music world, offering concert announcements, artist interviews, performances, and behind-the-scenes footage.

All of this content is now available in the Primis Video Library as well as within the recommended playlists. If you are a Primis publishing partner and would like to utilize any of these content providers or learn more about our recommended playlists, please contact your Primis account manager. If you want to become a Primis publishing partner and gain access to these and other video providers, achieve superior monetization and give your readers an improved experience, then contact us to learn more.

The post Live Nation and USA Today added to Primis Library appeared first on Primis.

These updates will allow publishers to play the video of their choosing that their users are most likely to engage with. Every video in the Primis, Video Discovery platform is selected through a combination of contextual algorithms, past performance data, and carefully curated playlists selected by either the publisher or one of our content experts. 

Whether publishers decide to customize their video playlists themselves or delegate to their Publisher Success Executive at Primis, these new capabilities give publishers unprecedented control of their video content. They can customize their playlists to fit perfectly to each domain and take full advantage of Primis’ expansive video library, including syndicators like Reuters, Caters News Agency, Jukin Media, and more.

Having dedicated Publisher Success Managers working daily with publishers helps us learn what our partners are looking for. Through our daily work with them, including special requests, and the specific needs of various websites, we’ve launched this series of upgrades to the publishing dashboard.

These updates include:

• Prioritization of video content for playlists
• Usage ratio meter in the dashboard, allowing visibility into the content breakdown
• 80+ premade and continuously updated recommended playlists for Business, Sports, Entertainment and 16 other verticals
• Discovery algorithm improvements

Prioritization of video content for playlists

Let’s say you have a video about an upcoming event you’d like to promote and you want to get as many eyes on it as possible. Or maybe you have a sports site and you want to show the latest league news, but place just a little more focus on the home team. This addition to the playlist setup lets publishers control the priority of any aspect of their playlist, giving them the option to choose not only what plays, but when.

Usage Ratio Fine Tuning: Not too hot nor too cold, but just right

Throw in a little news, a relevant keyword or two, a whole lot of business, maybe a sprinkle of stocks focused content, and in the words of celebrity chef Emeril Lagasse, BAM! Not only are publishers able to prioritize their content selections, publishers now have the ability to fine-tune playlist settings down to the exact percentage point. This offers them endless possibilities to create the perfect playlist recipe for their site.

Using just the right amount of dynamic and evergreen content, that slice of a viral video that you didn’t know you needed, but leaves you wanting more. This feature, especially when backed by our comprehensive reporting system makes it quick and easy to serve up exactly what your users crave and assists our publishers in taking full advantage of Primis’ expansive content library, featuring over one million videos from hundreds of premium video providers. 

Professionally Curated Playlists: Only the best for our publishers

Our content experts are continuously creating and maintaining recommended playlists, which are available for use by all Primis publishers. There are over 80 of these recommended playlists, featuring the best and most engaging content Primis has to offer across 19 distinct categories, backed by data-driven decision making. 

Discovery algorithm improvements

When it comes to video consumption, with all the videos available online, users are bombarded with endless possibilities. How can we make our content stand out? The answer is through contextual matching. We want to show your users the RIGHT video, at the RIGHT time. We have vastly improved our contextual matching algorithm, as users are more likely to engage with the most relevant video. We are always honing and improving our contextual capabilities, which are stronger than ever before.

Buckle up!

Now you’re in the driver’s seat, with all these tools available at your disposal to provide your users with a great experience, to keep them on-site longer, and keep them engaged. Let’s put the pedal to the metal and keep our foot on the gas. If you have any questions about these updates or have any requests for additional upgrades, please reach out to your Publisher Success Manager.

The post We’ve Upgraded Our Playlist Dashboard To Give Publishers More Control appeared first on Primis.