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“We launched our Net15 effort during the pandemic to help support the industry and our partners who were navigating uncertain economic conditions,” said Rotem Shaul, co-founder, and co-CEO of Primis. “While we are optimistic about the health of the sector and are seeing growth, we feel that it is our obligation to continue to support our partners and create a market with the best possible conditions.”

As a company, we understand that payment terms throughout the industry are continually growing. According to Oraex, 60-day terms are now common. This puts considerable strain across all supply chain areas, and publishers often wait months for payment.

“Even before the pandemic, payment terms within adtech were continually pushed out, and it created a lot of financial strain for many publishers…We would like to applaud Primis for their commitment in offering payment terms of net15 days and supporting their publisher partners.”

Nicole Antonelli, Senior Marketing Manager at Horoscope.com, Inc.

“We are hoping that others in the industry will follow our lead and improve payment terms,” continued Shaul. “When we ease the flow of money within the industry, everyone benefits, and the overall health of the industry improves.”

Features of Net15

• Help partners with favorable terms
• Settlement terms are reduced to net15 days
• Primis publishers able to act quicker and more efficiently with cash flow

The post Primis Announces Expansion of Its Net15 Payment Initiative appeared first on Primis.

This partnership allows us to add another high-quality content provider to our extensive video content library. USA Today video content is now available via our Video Discovery unit to all our publishing partners.

Our syndication partners provide our publishers with a diverse selection of high-quality video content for use on the Video Discovery unit. USA Today joins the company of our other elite content providers like Reuters, Live Nation, Jukin Media, Jungle Creations, Video Elephant, WatchMojo, and others.

We are excited to offer the outstanding content that USA Today provides into our Video Discovery library. The engaging and trustworthy content that USA Today produces is highly coveted by our publishing partners and their users. 

Omri Polak, Head of Content at Primis.

Many of our publishing partners focus on verticals that include business, financial, national, and international topics. USA Today excels at supplying quality and trustworthy content on those topics, thus connecting publisher monetization strategies to high-performance content in a highly relevant framework.

About USA Today

Founded in 1982, USA TODAY reflects the pulse of the nation, serving as host of the American conversation by delivering high-quality, engaging content through unique visual storytelling across all platforms. A media innovator, USA TODAY reaches more than 90M unique visitors each month across digital platforms, with more than 25 million downloads of their award-winning app. USA TODAY is owned by Gannett Co., Inc. (NYSE: GCI).

The post USA Today Partners With Primis for Content Syndication appeared first on Primis.

Not long ago, publishers were able to make good money relatively easily. Since then, a lot has changed in the digital publishing industry.

One element of the industry that has changed dramatically has been video. Video didn’t use to be so important, because it was harder to produce, host, and consume.

Now, as high-speed broadband connections have become more prevalent and mobile devices have faster processors, it’s become significantly easier to watch video. Technological advancements, like smartphones and other mobile devices, faster internet, and the roll-out of 5G have only accelerated this trend.

Many publishers have tried to create their own new supply of video inventory, but the platforms have grown faster because their tech is stronger and they are able to invest more to maintain their competitive advantage. One particular competitive advantage that these platforms have is Video Discovery, an automated technology that recommends video content to users that is relevant to their interests to keep them consuming more video content. 

How Can Independent Publishers Use Video Discovery?

Publishers have been unable to deploy this technology, either because they are unaware of Video Discovery or incapable of executing it successfully. Their attempts have been limited to manual deployment in most cases. Any follow-up videos do not take advantage of user interest or contextual relevance, making them appear more random – which does not improve engagement.

We’ve created this guide to help independent publishers learn the methods big tech platforms use to keep user attention and earn growing parts of the ad budget cake. If you want to learn everything publishers need to know about accelerating video consumption, leading to an even bigger increase in video monetization, then this is the guide for you.

Doing video better by getting users to consume more video is the ultimate goal. Using Video Discovery like the big platforms do can give publishers a big advantage.

 

Rotem Shaul

Co-CEO, Primis

In this white paper, you will learn:

• Why all the big publishers and platforms are using video discovery on their sites and apps.
• The best practices to deliver a great user experience with video.
• How discovery technology can change everything you thought you knew about video monetization!

If you’re interested in learning more about how to best set up your video monetization strategy, then download our comprehensive guide here.

The post The 5 Elements of Video Discovery appeared first on Primis.

Baby Boomers grew up with TV, VHS tapes, and DVDs to watch video. For the younger generation, it’s been all about digital video. 66% of teenagers (age 13-19) watch videos online every day. For tweens (age 8-12), 56% watch digital video daily.

These digital natives are consuming a lot of videos.

Big Expectations, Big Winners

This new generation of video consumers has big expectations. They have become accustomed to high-quality video and seamless functionality. It’s provided a significant advantage for the big players who provide that experience. As video usage continues to increase, publishers will need to match those expectations if they hope to compete.

Smart players are finding ways to target this new generation using platforms like Tik Tok. The big players in the online world have developed their own video platforms to target younger viewers. Facebook has Lasso. YouTube is rolling out Shorts. Instagram serves up snackable videos.

As this generation ages, the opportunity to engage digitally-native consumers will continue to grow. Content creators that act now to improve their video delivery have the best opportunity to engage and monetize their content in the future.

It’s not just the younger set that has embraced digital video. Video consumption is growing exponentially across all age groups. 78% of people watch video online at least weekly and 55% of those watch every day. 

Delivering A Quality Video Experience

The shifting expectations and surfing habits of users call for a change of editorial and monetization strategies from publishers. While focusing on well-written articles and sprinkling a few videos between them used to be enough, now it will send users straight to the hands of the players who provide the quality video experience users are accustomed to.

However, change is also an opportunity, for those who seize it. While many publishers understand the need, not many manage to shift in the right way. Making video a focus of the publishing strategy is necessary, but it is not enough. Simple straightforward methods like “create more videos”, or “create better videos” just won’t cut it. What is needed is a holistic approach, rethinking everything from scratch to deliver a quality video experience from a to z. 

Maximize Your Opportunity with Video

We have gathered 4 basic concepts that will help you answer the questions of “what, where, when and how” when it comes to creating a good video experience. These will help you maximize your opportunity to leverage a new audience that is looking to discover and consume more video than ever before.

Video on Every Page

It’s said that a website’s home page is its front door. In 2020, however, more people are coming in through the side door, backdoor, or crawling in the windows. Most traffic comes from referral engines, such as social media or search. 

That means most visitors will find your content on an inside page or landing page. That’s an important reason why you need to have video on every page of your website, because you can’t always anticipate where people will land.

Maximize View Time

One of your goals in 2020 should be to get people to engage more with your video. More important than visits when you are trying to maximize revenue is Viewable Duration. The longer a video is viewable, the more opportunity you have to get users ‘hooked’ on a content piece and serve ads.

Larger video players can help catch people’s attention, but users may scroll past the player and take it off-screen. One way to increase viewability is by deploying a sticky, collapsible unit. As site visitors scroll down the page, the video window shrinks but stays in view. Research by Primis shows how effective this can be: collapsible video units can increase viewability by 51% and increase revenue by 139%.

The Right Placement on Page

Another way to maximize engagement is to consider video player placement. If the video is relevant to the page content or expands on the page’s subject matter, the best placement is usually as high up on the page as possible. If possible, put your video right below the title. This gives it the most viewable placement possible for advertising while delivering the content visitors are looking for at the moment.

If the content has not been created specifically to align with the page content, but are videos you want users to discover, it is better to move the video unit down the page. This lets the user focus on the information that brought them to the page first before providing them with a recommendation for related videos. This lowers bounce rates.

Engaging and Relevant Videos 

It’s pretty simple. If someone is looking for something online and lands on a page, the more related the video is to the content, the more likely it is to be viewed. Place video that supports the content or is related to the content being viewed as often as possible.

There’s a significant opportunity here. 48% of consumers say they want videos that reflect the things they are interested in. Another 33% say they expect recommendations for what they could or should do next.

Many publishers use a single video to complement the text. While it may increase viewability for that one video, it fails to take advantage of interest in related videos that can improve engagement, time on site, and increase ad views.

The concept may be simple, but the execution is not. It is incredibly time-consuming to manually place related videos on individual pages. It also relies on gut instinct rather than using data-driven placements. Publishers should use a recommendation engine to aid in the discovery of relevant videos and video ads.

Most publishers do not have access to AI-enhanced discovery engines that can analyze content and user intent. In 2020 and beyond, however, this is going to be a key to competing. 

Recommendation engines allow for discovery and increase stickiness. 70% of what people watch on YouTube comes from video surfaces by its recommendation algorithm. Netflix recently revealed that more than 80% of the TV shows people watch on Netflix come from its recommendation system.

Video Consumption Continues to Increase

As younger consumers age, video viewing will only continue to increase. By 2022, it’s estimated that more than 1 million videos will be playing on the internet every second accounting for 82% of all internet traffic.

Publishers should act now to optimize their video engagement and ad revenue to fit the fast changing consumption landscape.

The post Generation Video: How to Reach The Generation That Grew Up With Online Video appeared first on Primis.

Barring any coronavirus-related setbacks, 190 million 5G-enabled smartphones are expected to ship in 2020 as carriers continue to grow their 5G networks.

What is 5G?

5G is the next generation of mobile broadband. It’s taken 10 years to build the technology, and wireless carriers are rapidly building on their infrastructure to deploy 5G worldwide. 

5G will deliver dramatically faster internet speeds to mobile devices. The first generation of 5G has the potential to increase speeds by as much as 10X current 4G LTE speeds. Future generations of 5G have the potential to increase speed by up to 100 times.

Besides faster speeds, it solves two other problems: Congestion and Latency.

If you’ve been in a crowded place, such as a sports stadium or concert, you’ve probably had that experience where internet pages won’t load, or you see that frustrating spinning wheel when you try to play a video. When there are too many devices in close proximity, the network can’t cope with it. That’s congestion. 5G solves that.

While speed is the amount of time it takes to download content, latency is the amount of time it takes for your device to communicate with servers. You can have fast speeds, but if latency is high, it can still take a long time to connect to the site and start the download or stream. Latency with 5G is reduced to nearly zero.

How Does 5G Work?

Here’s an easy way to think about how 5G works. Let’s say you’re driving down a crowded 4 lane highway that suddenly becomes just one lane. All of the cars have to merge and then squeeze through that single lane. It’s going to lead to slowdowns and backups. With 5G, all 4 lanes would stay open and keep things flowing smoothly at higher speeds. 

A Dramatic Increase in Video Consumption

All of this will lead to dramatic increases in consumption. When speed, congestion, and latency are no longer barriers, the amount of content consumption is set to grow exponentially. For consumers, everything will be easier and faster.  For digital publishers, they will face a more demanding audience with a rabid appetite for content, especially video.

Video consumption is expected to increase fourfold in just a few short years.

While people of all ages are consuming video, Millennials and Generation Z are watching videos at ever-increasing rates. 66% of teens (aged 13-19) already watch online videos daily. Video viewing in that age group has doubled in the past five years. These Gen Z video consumers are watching at a much higher rate than other generations. 

All of this signifies an even bigger shift in video consumption, it is also changing what’s expected of content providers. The next generation of consumers will have no tolerance for low-quality or poor user experiences.

How Publishers Win in a 5G World

5G creates a tremendous opportunity for digital publishers. Publishers that want to win in a 5G world need to invest now in ways to improve digital content. Those that can distribute video at scale and target it smartly will position themselves to reap the rewards of increased consumption and monetization.

Here are five steps you need to take to be ready for 5G:

1. Place videos on every page.
2. Place video that is contextually relevant to page content.
3. Use the ideal video unit to maximize the viewable duration.
4. Use scalable video units to fit every device.
5. Deploy a powerful discovery engine.

It all starts with deploying the right technology. You may need a tech partner that can scale endlessly to accommodate volume while providing visitors with a seamless experience, especially on mobile. Your tech partner will need to be able to serve up the right type of video player in the right location(s) on your site to maximize the viewability of your video ad inventory. They will also need to provide constantly updated high-quality content to augment whatever you create and have advanced targeting options to optimize opportunities.

Putting videos on every page and making them contextually relevant is impossible to handle manually. You’ll need a tech partner that can handle both tasks using advanced algorithms. 

The challenge for many publishers right now isn’t creation, it’s discovery. How do you get people to find your videos, engage with them, and monetize them? Primis solves this problem by automatically playing and recommending relevant video content that will appeal to visitors with page-specific and user-specific targeting. Contextual video units can be implemented seamlessly into your site on any (and every) page. 

Contact Primis today and let us show you how we can take your video to a new level of monetization and help you win in a 5G world.

The post How 5G Will Help Publishers Win with Video appeared first on Primis.

2019 was an exciting and eventful year for the industry – privacy regulations, CTV and contextual targeting were some of the big headlines. Will 2020 see the video advertising take an even bigger share of the market? How will American consumers react to the CCPA? And is “cookiegeddon” avoidable or inevitable?

We asked a cross-section of industry leaders to make some predictions about the future of video content, advertising and ad operations in general.  Here are their thought-provoking answers that every publisher should take to heart. 

The Importance of Universal ID

Inventory fragmentation is growing and we see the issue evolving into a mounting challenge in 2020. 

With new ad-supported streaming services popping up on what feels like a monthly basis, media buyers are often confused as to where they can purchase inventory while also leveraging data for audience targeting, managing frequency, and measuring the performance of their campaigns holistically across all screens.

Any of these concerns can be curtailed if the industry shifted to a universal identifier so buyers and investment arms could better manage all of these issues.

The Blurring Lines of Media

The lines between traditional and online media are continuing to blur. In the years to come we’ll see those lines disappear entirely, with major players in the entertainment and publishing business venturing into online media.  This will make the destination of the content effectively obsolete.

This won’t just be the blurring between television and laptop. We will see live sports on mobile, YouTube celebrities on the big screen and trusted media outlets reporting breaking news on OTTs.

The More Things Change…

The online publishing market will have the same characteristics it has had since I started 25 years ago. It will be like sailing on the seas with waves cresting and falling in various size. The magical question isn’t what specifically will be those changes but what will we do when we encounter them. These waves come quickly and the market constantly moves. Maybe we’re looking at a cookie-less world or JSON or CCPA.

Maybe we’ll see a new social medium or the demise of an existing one. The real story will lie in how we deal with these changes, not what the specific changes will be.

Video Will Continue to Boom

We see video is becoming even more important to our business in 2020, because it is a favoured medium for certain content types: reviews and how-to tutorials. The reader/viewer really decides how he or she wants to consume our content. 

Video with audio is not always going to be convenient, and words and pictures certainly still have their place in publishing. Most content types are enhanced with video, rather than being entirely supplanted by it. If the visitor wants video, we should include it.

Cost remains a major factor for publishers, with high-quality video content more editorial labour intensive than traditional articles. Hosting video is also expensive, and delivering it can add latency to content pages, and therefore affect search visibility. It is certainly more monetizable, but less so on certain growing platforms (often run by Google), such as YouTube and AMP. 

Highly Targeting Video Content

I predict that buyers and marketers will start targeting and buying specific video content that they want their brands to be associated with. 

Think of an era where you bid on the right user, at the right domain, and at the right moment. Imagine placing an iPhone ad as a midroll, at the precise moment when the user is watching a video on an iPhone or, better yet, a Samsung.

What Publishers Will Need to Find Success with Video

Engagement with video content will become the dominant way users consume publisher content in 2020, and by 2025, fueled by 5G, I predict video content consumption will surpass 90% of a user’s time spent with publisher content. 

In order to meet the daily demand for new video content publishers will need to adopt a hybrid production model that includes in-house & outsourced production capability, as well as licensing syndicated content.  This means publishers will need embrace syndication partnerships as well as leveraging low-cost, high-quality video production partnerships with several platforms (e.g. VidMob and QuickFrame), which will, in turn, require a change in thinking by editorial and ad ops teams that are generally resistant to “not produced here” video content.

Publishers will need to license video content recommendation technology similar to what users experience at the “walled gardens.”

Publishers will need to become experts at assembling scaleable programmatic demand in order to effectively monetize all of the great video content on their sites.  These changes will require a radically evolved publisher ad ops function with more focus on video demand management across O&O and syndicated content.  

Avoiding “Video Blindness”

Video will continue to establish itself as the best way to reach audiences, cross-channel video will take a bigger role in planning advertising strategy, and advertisers will allocate more budgets towards video. 

With video being so common, “Video Blindness” will become a huge risk, which means that in order to keep your users engaged, publishers, advertisers and video product companies will need to enhance video experience and give users great user experience with relevant, user-centric videos.

Demand for OTT and CTV

I believe that more and more video will be consumed via OTT platforms and demand for CTV and OTT will be bigger than ever in the next couple of years.

This means Google is going to try and crack down on CTV landscape as they did for standard desktop/mobile (ads.txt) which will be an issue for many publishers and advertisers.

Video and Ad Operations in 2020

The new year brings with it a whole new decade and different ways to monetize your website. From the increasing importance of contextual to revenue stream diversification, new solutions for the increasingly complicated landscape are making themselves known in 2020. Every publisher should take the opportunity to double down on what works.

The post Predictions for Video and Ad Operations in 2020 & Beyond appeared first on Primis.

Some of these trends are quite alarming. Internet browsers are initiating ITPs that will effectively kill the 3rd party cookie, a long time crutch for the ad tech industry. Also, federal and state regulations like GDPR and CCPA are forcing publishers to invest in costly operational changes. On the other hand, there are some very promising trends on the horizon. Contextual technology has advanced encouragingly and ID solutions are popping up to fill the void that 3rd party cookies have left behind. 

What Can We Do About Privacy in 2020? 

We did the research and put together a complete breakdown on every aspect of the the coming changes to the industry and how they will effect publishers, especially when it comes to video. If you want to learn everything publishers need to know about privacy in 2020 and beyond, then download the guide here.

In 2021, we predict it’s still going to be a bit of a mess with a patchwork of laws and regulations.  By 2025, we believe regulators, consumers, and the industry must settle on an acceptable global framework to protect privacy and industry.

Eyal Betzalel

Co-CEO, Primis

In this white paper, you will gain insights into the future of:

• Privacy regulations like GDPR, CCPA and others that are yet to come.
• The most influential and growing ID solutions.
• How publishers will mitigate the effects of the phasing out of 3rd party cookies.
• Contextual content and advertising, the publisher’s secret weapon.
• And other recent privacy trends that will evolve over the coming decade. 

If you’re interested in learning more about how to best prepare your ad ops strategy for these impending shifts, then download our comprehensive guide here.

The post What Publishers Need to Know About Privacy in 2020 & Beyond appeared first on Primis.

Video has become almost a requirement for websites across the internet. In fact, the majority of online traffic is video and that number continues to grow. With widespread adoption of video, comes the opportunity to turn this tool for enhanced user experience into an additional revenue stream in the form of video monetization. 

We gathered insights from Primis experts across many disciplines, including content, demand, UX, revenue and video production and put them together to create our complete guide to video monetization.

In a constantly changing monetization and publishing landscape you must always keep updated with the latest technological innovations to get the most out of your digital assets

Rinat Avrina

Customer Success Executive at Primis

In this white paper, our experts discuss:

• How video enhances user experience
• The five rules for engaging users with video
• Driving video monetization
• Why context is so important for engagement
• What viewability means for revenue
• And much more

In addition, we took a deep dive into our data, collected from 37,000,000 impressions from 21,000,000 of users watching 800,000 hours of our video content. 

From this data we were able to provide actionable insights that will enable websites to make the most of their videos and maximize revenue from this new ad inventory.

If you’re interested in learning more about how to best monetize your video inventory, then download our comprehensive guide here.

The post Video Monetization: How to Optimize Your Video Revenue appeared first on Primis.

8 Ways to Monetize Your Website

Each of the below monetization models is dependent on what kind of website you’re running. Some models may not be the best fit for your website. It’s important that you determine which model will work best for you. You can do this using both quantitative and qualitative methods, whether it’s looking at your website analytics to understand your readership, or throwing out a survey and seeing what your website visitors have to say. 

Video Ad Units

In my totally unbiased opinion, the best way to monetize your website is with video, the medium that brings in high engagement rates and revenues when done right.

In 2018, video advertising accounted for 25% of all digital advertising spend, and for good reason. Video advertising has a much better ROI for advertisers when compared to display, which is exactly why they will pay higher CPMs for quality video ad inventory. 

The process is similar to display ad units where you offer a specific space of inventory. Premiums are put on things like location, video player size, and whether the advertisement plays before, during or after the actual video.

Video ad units are an ideal monetization model for publishers who use advertising as a main method of website monetization. If you have high engagement and time-on-site because of your content, incorporating video will be especially lucrative for your website. Now more than ever, any content website can create quality in-stream ad inventory, and monetize it easily right from the start.  

If you’re currently incorporating video into your website or want to introduce it in order to create new ad inventory, then monetizing your video using a video discovery platform can be an excellent source of website revenue. If you’re interested in giving video discovery a try, you can discuss it with a Primis representative.

Display Ad Units

Monetizing your website using display ad units requires offering ad space in specific locations on your website. The typical spaces most publishers offer are at the top, on the side, or on the bottom of the web page. Depending on the layout of your website, you can also choose to offer various ad sizes, with some of the most common sizes being 300×250 and 728×90.

This method is used by most publishers who offer content to their users, and it is still the digital advertising method that attracts the most investment. The advantages are that there is a seemingly endless supply of options, that publishers can fit multiple units on most pages, and that they come in a variety of different sizes. 

Programmatic Advertising

Back in the day, if you wanted to offer your advertising space as inventory for advertisers, you’d have to do so relatively manually. You would receive the code needed for your website, or even the creative itself, over e-mail and install it manually on your website.

Today, the entire buying and selling process is automated through a process called programmatic advertising, which helps you find the best price for your inventory. While going through programmatic advertising in depth is beyond the scope of this article, what you need to know is that the process has become much simpler.

Monetizing display or video ad units requires you to register with what’s called a Supply Side Platform, or SSP. These platforms then help you find the right type of advertisements based on any number of criteria and give you the best price for your inventory.

Programmatic advertising is ideal for websites that have a large amount of traffic every month. The advantage for publishers is that, with programmatic handling everything, it’s a relatively low maintenance source of revenue as opposed to direct sales of display ads. You will see the most benefit if you are diligent in optimizing for the best results, and cutting off partners who consistently aren’t delivering. 

Affiliate Marketing

Affiliate marketing allows publishers to recommend products and services. Through a unique affiliate link that’s published on your website, you’ll be able to receive a commission if your website visitors end up visiting the partner site and purchasing.

An example of this would be Amazon’s affiliate program, where through your affiliate link you’ll be able to send people to products and services on Amazon and you’ll receive a commission if they decide to make a purchase there.

With countless brands participating in affiliate programs and networks, affiliate marketing is an ideal monetization model for many publishers. For example, if you have a passionate audience tailored around a topic or hobby, there are bound to be niche brands who would love to work with you. The advantage for publishers with affiliate marketing is that, like display and video units, it’s also relatively low maintenance compared to other models. 

When it comes to monetizing through affiliate marketing, it’s important that you don’t just pick the affiliate program that offers the highest commission. You want to ensure the products and services you promote are consistent with your brand and resonate and appeal to your audience.

Subscription Models

Subscription models consist of offering your visitors a paid monthly or yearly subscription which can include membership sites, access to exclusive, high-quality content. There are many newspapers that employ this model, including the Washington Post, New York Times, Huffington Post, and many others. 

The most difficult thing when it comes to subscription models for a website is continuously offering enough value that justifies the subscription prices.

Subscription models are ideal for publishers of websites that can justify charging regular fees for unique content. For example, if your industry is rapidly changing, such as news or technology, it may be worth exploring. The advantage to subscription models is a predictable source of revenue every month, the opportunity for higher growth and profits, and complete autonomy over the entire revenue model.

Sponsored Content

Sponsored content lets brands create educational or inspirational content for your  website. This mainly comes in the form of articles or blog posts. In order to entice brands who are willing to pay for sponsored content, your site traffic, readership engagement and your demographic need to be crystal clear. A media kit specifically showing these metrics can provide brands with the needed information to make an informed decision.

Sponsored content is ideal for publishers who know their audience and understand what brands they are attracted to. If you are a high-end luxury website in a certain industry, you can contact other, adjacent brands to create sponsored content for you. It requires publishers to work closely with the brands. The advantage of sponsored content is that it is seen as more trustworthy than traditional ads. 

E-Commerce

Depending on the type of website you are running, e-commerce can be an excellent opportunity for monetization. An example of a content site using e-commerce would be BuzzFeed’s food site Tasty selling their own cookware.

E-commerce is usually seen as the “next step” after affiliate marketing, as it allows you to receive higher profits by selling your own products. E-commerce has its drawbacks, however, with inventory management being the main concern.

There are 3rd party companies and suppliers out there that private label different kinds of products and handle inventory and shipping, so it can be worth looking into.

E-commerce is ideal for publishers where there are complementary products that one can offer. In Tasty’s example, the branded cookware meshes well with the various cooking videos and how-to articles they provide. 

Building an Email List

One of the most valuable things you can do as a publisher is to build your email list. Unlike most of the models on this list, building an email list is proprietary. The best part of monetizing through an email list is the amount of experimentation you can do in testing out different website monetization models, giving you the freedom to monetize the list as you see fit and finding the best one for you and your audience.

One example of monetizing your email list is creating a weekly newsletter full of interesting, relevant content created by your team or curated from across the internet, then adding an opportunity for advertisements in the form of banner ads or sponsored content at the bottom from a relevant brand.

Building an email list is worthwhile for every publisher and should be an essential part to your marketing mix. However, monetizing that list may be more appropriate for some publishers than others. Companies that utilize newsletters and share content regularly can use sponsored content on their newsletter and can also incorporate it into a multi-tiered subscription model.

The (Real) Key to Website Monetization

Monetizing using the above models requires a delicate balance between maximizing the ROI of your website and not alienating your readers. It’s important to keep a pulse on how your readership/audience/visitors are responding to the website monetization models you’re testing and act based on that information.

Undoubtedly, you should monetize your website as effectively as possible, but never sacrifice user experience.

The post How to Monetize a Website: 8 Monetization Strategies for Digital Publishers appeared first on Primis.