As the pioneers of video discovery, Primis’ mission is to increase revenue for publishers by helping users discover high-quality video content. Following months of rigorous testing, Primis Next advances this mission substantially.
The primary changes that we have implemented:
- Uninterrupted Video Experience - Users that engage with a video will not have any break or be shown an ad for the full length of that video.
- Auto Skip - Videos that didn't lead to engagement will be skipped, to allow users to discover the next video.
- Focus on Pre-Rolls - To support the uninterrupted video experience, most mid-roll breaks will be replaced with pre-rolls.
“We are proud to be on the forefront of providing better video engagement, consumption, and monetization,” Said Eyal Betzalel, Co-CEO & Co-Founder at Primis. “We believe that Primis Next will help us in achieving these goals for our publishing partners, demand partners, content providers and the people who frequent their websites.”
This new approach to video discovery was crafted to empower users to have more control over the content that they consume, without compromising the ad revenue that independent publishers depend on. The machine learning technology observes the engagement patterns of the user, recommending them with the most engaging content, customized to their unique preferences.
Balancing User Experience and Revenue Generation
Many publishers have been feeling that they are facing a tradeoff. Either they provide their audience with a quality user experience or they generate high ad revenue. In that sense, Primis Next is a real breakthrough. Users not only discover the right video for them, but they can also watch it uninterrupted by ads! On the other hand, thanks to months of testing, programming and creative thinking, we’ve managed to sustain the fantastic CPMs we generate for publishers.
Adhering to our mission statement, we’ve seen time and again that putting users’ needs first results in increased revenue for publishers. When users discover the next relevant video, they keep watching. And when users consume more content, publishers grow their premium ad inventory. It is a win-win.
About Primis, Video Discovery
Primis, a part of Universal McCann and Interpublic Group (IPG), is a video discovery platform that increases revenue for publishers by helping users discover engaging, high-quality video content. The discovery engine is applied in a fully customizable video unit designed to fit natively in all websites. For more information, reach out to a representative.
