Overcoverage Leads to Overreaction Publishers hold immense…
Privacy and identity are having their moment.…
WAIT! Before you panic and stock the…
Let’s face it – when you’re looking…
According to the IAB Tech Lab, ads.txt was…
In the ever-evolving world of video advertising,…
As video has evolved over the years,…
For a lot of us in the…
This article was previously published by Digiday…
Privacy regulations are catching like wildfire across…
Now is the time to rethink your…
Advertising and ad tech companies have a…
Doing some good can go a long…
Thoughts From the Viral AI Bot… While…
You’ve most likely heard the term “brand…
Corporate Social Responsibility, or CSR, was created…
Goodvertising, purpose-driven initiatives, ESG policies, driving change……
Black Friday and Cyber Monday are two…
The creator economy has taken the world…
With great polarization comes great ad spending… …
“Here comes the sun…♪” Just as…
Let’s talk money. In the words of…
What’s happening in the world of video…
Six months after Mark Zuckerberg announced Facebook…
Video as a marketing medium has skyrocketed…
Until 2022, the largest acquisition in the…
The power of video is not going…
For ‘the most wonderful time of the…
With the holiday season upon us, holiday…
When it comes to Thanksgiving, we all…
Remember the first time you fell down…
Halloween is upon us. If you hear…
It’s that time of year when the…
Apps are a great way to get…
Video ad units are the fastest-growing category…
Today’s publishers prioritize video content, and they…
This article originally appeared in Advertising Week…
As the temperature heats up, popsicles melt,…
This article originally appeared in MarTech Series…
Crafting an amazing digital creative is extremely…
Video advertising is booming, as is the…
Get ready for the show of the…
Pride, Juneteenth, and EURO 2020 come together,…
Can’t believe we’re nearly halfway through 2021?…
When planning our 2021 summer content lineup,…
Ladies and gentlemen, Oscars night with all…
Advertisers want to be confident that they…
In this post, we will go over…
In 2017, Marc Pritchard, chief brand officer…
With so much going on this month,…
It’s already February, early 2021, and the…
Nobody needs to be reminded that 2020…
We work closely with many publishers on…
Since the beginning of 2020, our daily…
Check out our latest white paper on…
If you arrived on this page, you’re…
We all know that ad budgets peak…
Many publishers have an aversion to sticky…
Following years of Safari changing the way…
It happens every other year. Elections in…
As we’ve shown before, video consumption has…
The online gaming industry is a highly…
Just a couple of months ago, we…
Like any industry, digital video advertising has…
The digital publishing industry has always been…
Most publishers are using some form of…
On the heels of the General Data Protection…
The past months have seen a huge…
There’s a new generation of people consuming…
When the World Health Organization officially declared…
Many of our partners and friends have…
You’ve probably seen ads for 5G promising…
We all know videos are essential to…
Having the best combination of display and…
Today, people are consuming more online video…
The popularity of video content is widely…
The internet is an amazing resource for…
Being a digital publisher of a recipe…
Technology evolves fast, and with it comes…
When it comes to deciding where to…
