In light of regulatory changes in this field, mainly the General Data Protection Regulation (GDPR) which came into effect on May 25, 2018, we are making necessary updates to our policies, notices and processing practices. We are ensuring that we not only comply with applicable law, but that we assist our clients to reach full compliance. We have changed our privacy policy and Terms & Conditions accordingly, reflecting how we are protecting our user’s personal information, in accordance with the new regulations.
Primis & IAB Europe
Primis’s platform is compatible with IAB Europe GDPR "Transparency & Consent Framework" launched on 24th April 2018. This framework has a simple objective – to help all parties in the digital advertising chain ensure that they comply with the new regulations when processing personal data or accessing non-personal or personal data on user devices.
As such, we strongly advise you to use this framework as it has been adopted widely by the Ad-Tech community since it was launched.
If you decide to work with this framework, our platform will automatically detect if the user is GDPR sensitive and digest the user’s consents accordingly.
In any case a publisher decides not to implement one of the approved IAB Consent Management Platforms (CMP), once the user is GDPR sensitive, our platform will automatically classify such opportunity as ‘no consent’. In these cases you can probably expect a decrease in earnings.
Let's Talk GDPR Compliance
For any issues or questions regarding these new privacy requirements, please don’t hesitate to reach out to privacy@primis.tech.
