Primis has signed a new exclusive partnership deal with Gamer Network until the end of 2024. Gamer Network’s parent ReedPop is known as one of the largest producers of pop culture events in the world, with a portfolio including New York Comic Con and MCM London Comic-Con, while Gamer Network is a market leader in digital journalism and content, and has agreed to use the Primis video player across its entire portfolio exclusively. Primis is the leading Video Discovery platform for publishers and the founder of Sellers.guide.
The Primis player will continue to be featured across Gamer Network’s thirteen sites including Eurogamer.net, RockPaperShotgun.com, and Dicebreaker.com, which are internationally respected for gaming news, reviews, and long-form journalism. Primis has substantially scaled video consumption and added ad inventory since the two companies partnered in March 2023.
"We are excited to continue working with the Primis team. This exclusivity deal solidifies our partnership after half a year of promising increases in revenue,” said Richard Badley, Head of Ad Tech at Gamer Network. "It has enabled us to resolve long-standing issues selling out of direct video inventory, especially in the UK. Primis has eliminated this issue and we are seeing great metrics as a result,” explained Badley.
Omer Peleg, Senior Executive of Business Development at Primis shared, “This collaboration is an incredible addition to our ever-expanding gaming portfolio. It has been a great experience working with the Gamer Network team on their video strategy and revenue goals. We are thrilled about this partnership and excited to take part in the growth of their gaming community.”
Gamer Network and Primis Announce Exclusivity Contract Until the End of 2024
